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How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks

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The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer campaigns (and products) that are authentic and sharable. Sponsorships...

6 Key Selling Points for Portuguese Wine

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For a country the size of Indiana, Portugal sure makes a lot of wine. Despite its relatively small size, the country boasts the ninth largest total vineyard area in the world. And it’s becoming a...

Q&A: Master Distiller German Gonzalez Talks Aging Tequila in Scotch Barrels

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The recent boom in craft alcohol and connoisseurship has given rise to creative production techniques, including in barrel-aging. Distilleries know that modern drinkers expand their palates beyond one single category. This has led to some interesting crossovers, like whiskey aged...

Tasting: 5 of ‘The Last Great Malts’ From John Dewar & Sons

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Blind-taste someone with scotch and they’ll struggle to tell the difference between blends and single malts. But remove the blindfold and they’ll likely reach for the latter. Why is that? John Dewar & Sons Brand Ambassador Gabe...

The Largest Spirits Category in the World Comes to America

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Quiz: What is the most valuable alcoholic drink brand in the world? And what is the largest spirits category? The global component of those questions should be a clue. The answer for both lies overseas. And...

Wine Spotlight: How Armand de Brignac Handcrafts Luxury Champagne

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You may know Armand de Brignac champagne from its high profile in luxury culture. Poured in the music videos of Jay-Z and other hip-hop royalty, and famously ordered in bulk by Mark Cuban and...

These Imported Craft Vodkas Are Hot in America

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The majority of vodka category growth in 2014 was in the imported segment and smaller, boutique brands. These brands are providing retailers and consumers alike the opportunity to hunt for the next hot new vodka. Sifting...

7 Classy Cocktails for Saint Patrick’s Day

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Saint Patrick's Day is a week away. For any mixology minded customers planning to makes classy cocktails for their St. Paddy's party, here are seven drink recipes that can help everyone feel the luck o' the Irish: Emerald Old...

Interview: Yellow Rose Distilling and Texas’ Budding Whiskey Industry

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Texas whiskey is a surprisingly new thing. While one might think that brown spirits and Texas pair together naturally, it's actually rather difficult to distill whiskey in the Lone Star State. Take Yellow Rose Distilling. The first legal whiskey...

Santa Lucia Highlands AVA: A Strangely Effective Place to Grow Burgundy

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A winemaking rarity exists about 100 miles south of San Francisco. Along coastal Monterey highlands, which can reach 1,200 feet in altitude, grow Burgundian varietals in a sunny, cool climate. The weather is that diverse...

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