PROFILE: THE VIRGINIA DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL
One of the most well-respected and well run of all control states, Virginia is adding to its success with a new plan for the millennium.
*SINGULARLY COMPLEX
Single malt Scotch offers a simple proposition as well as rich complexity, many different styles and lots of nuance.
*THE SNIFTER…AND BEYOND
Cognac and brandy have a bright future... and it's filled with ginger ale, fruit juice and increased sales.
*RUM ON A ROLL
A bottle of rum is a hot seller these days, especially as the base for cool summer drinks.
STATEWAYS INTERVIEW
ROBERT SHEASenior Vice President, Sales & Marketing Hiram Walker & Sons
StateWays: What marketing challenges are currently your top priorities in the control states?
Shea: The biggest challenge right now is getting more of our brands...
