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Wine Pairings & Merchandising

7 Tips to Teach Your Staff About Wine

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Do your employees lack confidence in their wine knowledge? If so, then they may be reluctant to even discuss wine with customers, for fear that...

How to Drink Wine in Winter: Food Pairings and Party Must-Haves

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Winter is meant for wine. Sure, every season is a good time to uncork a bottle. But something about the snow and cold weather outside...

SUPER-premiumization: A Sunny Forecast for the High Teens and Twenties

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The wine business is still shaking off the effects of the great recession, but there are brighter days ahead. The buzzword on everyone’s lips has...

Chateau Ste. Michelle Partners with Dale Chihuly on 20th Artist Series

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For two decades, Chateau Ste. Michelle’s Artist Series wines have celebrated the collaboration between artisan winemaking and fine art. Each Artist Series vintage features the...

Two of a Kind: Pairing Wines with Proteins

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Helping customers determine what wines pair well with proteins can be a matter of overcoming misconceptions. With wine/meat matches, some people are inclined to plate...

Trendspotting: Napa Cab is King

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I leave Napa Valley today for about my 90th wine-purchasing trip over the last 15 years. The first seven years was when I was...

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