The Growth Brand Awards have recognized successful beverage alcohol brands since 1997. Growth Brands are divided into four categories (Fast Track, Rising Star, Established Growth Brands and Comeback Brands) for beer, wine and spirits. The wine and spirit winners are announced each year in the March/April issue of StateWays.
We’re currently collecting 2019 sales data for wine and spirit brands, with the winners to be announced in the Summer issue and at the WSWA Convention.
For more information about the Growth Brands program, please contact Manager of Information Services Marina Velez for more information at firstname.lastname@example.org or 763-383-4400 x2212.
The winning brands are determined by the Beverage Information & Insights Group, which tracks case sales throughout the year. All awards are given based on sales the prior calendar year. To be eligible, wine and spirit brands must have met the following criteria:
Rising Stars: Must be less than five years old and have exhibited growth in each year of the brand’s lifetime, reaching at least 20,000 9-liter cases in 2019.
Fast Track: Must have exceeded 100,000 9-liter cases in 2019, with double-digit growth in each of the past three years. The brand must also be at least five years old.
Established Growth Brands: Must be a top seller, moving a minimum of 400,000 9-liter cases annually. It must also have grown in each of the past three years.
Comeback Brands: Previous award winners that have rebounded in sales to at least the previous award-winning level, following a recent decline.
Hall of Fame: Brands that have received at least 15 Growth Brand Awards over the years, in any category.
GROWTH BRANDS HALL OF FAME
The following brands have been inducted into our Hall of Fame due to their sustained success and growth:
SPIRITS: Juarez Tequila and Jameson (2018); Bombay Sapphire, Hennessy, Patron, Remy Martin, Sauza and Svedka (2017); Burnett’s Vodka, Captain Morgan, Crown Royal, Johnnie Walker, Ketel One, Maker’s Mark and SKYY (2015)
WINE: Black Box (2019); Chateau Ste. Michelle (2016); J. Lohr (2015)