RumChata Ships Its Millionth Case

RumChata last week celebrated its millionth case shipped. That’s impressive for an independent brand, plus the cream liqueur has been on the market for less than five years.

The spirit is made from Caribbean rum, cream, vanilla, sugar and cinnamon. On-premise, RumChata has generated about $250 million in revenue, according to the company, including an estimated $45 million in tips to bartenders and staff. RumChata’s off-premise revenue has exceeded $170 million and resulted in more than $36 million in gross profit.

RumChata, which is available in all 50 states, the Caribbean and Canada at an average retail price of $19.95, is one of the Beverage Information Group’s 2014 Fast Track Growth Brand Award winners, tracked by Cheers sister company. The liqueur had been previously been a Rising Star Growth Brand Award winner for three years.

RumChata executives pictured from left: Brad Mundy, vice president and national sales director; Rob Imperial vice president, sales administration; Tom Maas, RumChata founder and master blender; Mike Neises, vice president and general manager; and Tim Condron, vice president business development.


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