Gregory Mineo Appointed Director of Maine Bureau of Alcoholic Beverages and Lottery Operations

From the press release:

AUGUSTA – Department of Administrative and Financial Services Commissioner H. Sawin Millett, Jr. today announced that he has hired Gregory R. Mineo of Camden to serve as Director of the Maine Bureau of Alcoholic Beverages and Lottery Operations (BABLO). He replaces Gerry Reid, who resigned his position as director of BABLO at the end of February to pursue opportunities in the private-sector.

Mr. Mineo has experience in an array of strategy, sales, management, and marketing roles. He has worked as a sales and marketing director for Absolut Spirits Company, Inc.; in various strategic planning and marketing positions with Seagram Americas; program manager for House of Seagram; and as a sales and brand manager for 375 Spirits Company. He has also worked for Cape Wine Match and is the managing director of Beviamo Consulting, LLC.

In his new role with BABLO, Mineo will be responsible for overseeing the final implementation and launch of the State of Maine’s new wholesale spirits contract. In September 2013, Governor LePage fulfilled his pledge to repay nearly $490 million in welfare debt to Maine hospitals. The state’s portion of that debt, $183.5 million, was paid for with a revenue bond that pledged the state’s future spirits revenue as its collateral.

Mr. Mineo holds a B.S. degree in psychology from Bethany College in Bethany, WV. His first day with BABLO is May 19, 2014.

The Bureau’s mission is to effectively regulate the beverage alcohol industry to ensure responsible business practices, create a favorable economic climate, and prohibit sales to minors. Maine is one of 18 jurisdictions that regulate beverage alcohol within its borders. By controlling this product, the State is the only entity that may bring spirits into the state. It is responsible for the pricing, listing, and delisting of spirits throughout Maine. BABLO is also responsible for the Maine State Lottery, which has transferred over $1 billion to the programs and services supported by the State of Maine’s General Fund since its inception.

BABLO works closely with the Maine Office of Substance Abuse and Mental Health Services to create social responsibility and awareness programs for alcohol and gambling.

For more information about the Bureau, please visit:


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