Southern Wine And Spirits Announces Appointments To New Transatlantic Spirits Division
One of the nation's largest distributors of wine and spirits announced organizational appointments yesterday for a new division.
In advance of new role as a lead distributor for Bacardi, Southern Wine And Spirits formed Transatlantic Spirits. This will be...
New Bacardi Marketing Aimed at Millennials
Bacardi rum has unveiled a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, the company says.
This is the first campaign launch...
Maker’s Mark Lets Retailers Customize in ‘Private Select’ Program
Whiskey enthusiasts can now make their own Maker’s Mark.
The company announced its newest program this week — Private Select.
This program allows retail customers to “make their own Maker’s,” the company says, by finishing fully-matured cask strength Maker’s...
Casa Bacardí Launches Onsite Bottling Program for Visitors
How would a visit to a rum distillery be complete without taking home a bottle of your own?
Casa Bacardí Visitor Center in Puerto Rico has announced the launch of “Casa Bacardí Special Reserve” hand-bottled rum,...
Jameson Teams with 5 Microbreweries on Barrel-Aged Program
Jameson Irish Whiskey has announced the next phase of its Jameson Drinking Buddies program, which highlights craft beer collaborations with American breweries. Continuing on last year’s collaboration with KelSo Beer Company of Brooklyn, Jameson is partnering with...
New Guide Explains Basics of Alcohol Beverage Control
Roger B. Johnson, a 38-year veteran of the Alcohol & Tobacco Enforcement Unit of the Wisconsin Department of Revenue, today released a new guide, “Alcohol Beverage Control: The Basics for New State Alcohol Regulators.”
The publication...
Jameson Caskmates KelSo Pale Ale Edition
Jameson has announced the newest in their line of Caskmates — products made in collaboration with craft-beer breweries.
Jameson Caskmates KelSo Pale Ale Edition was born from a partnership between the Irish whiskey distillery and Brooklyn microbrewer KelSo Beer...
7 Classy Cocktails for Saint Patrick’s Day
Saint Patrick's Day is a week away. For any mixology minded customers planning to makes classy cocktails for their St. Paddy's party, here are seven drink recipes that can help everyone feel the luck o' the Irish:
Emerald Old...
Irish Whiskey Enters New Phase in Growth and Popularity
Irish whiskey enjoyed another strong year — one more in a string of annual double-digit growth.
The category has bulked up, now eclipsing single malt Scotch in volume, if not sales. Irish whiskey is entering...
Interview with Tom Jensen, an American Making Whiskey in Ireland
There’s opportunity in America for Irish whiskey.
Although the category still trails scotch sales in the U.S. by about 1 to 4, it is gaining steam. Pernod Ricard’s Irish lineup has performed impressively in recent...
