Features

Strategies for Selling French Wine

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Making consumers aware of the many good values among French wines is one of the keys to boosting sales.

Moscato Madness

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The varietal's exponential growth in the U.S. market has proven to be more than just a fad. Today, the moscato category is a whopping 10 million cases strong and still growing. Indeed, it now represents just under 4% of varietal wine sales in the U.S. The trend has brands and marketers wondering, just what is driving this unprecedented boom?

Light, Mixable … and Innovating

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Canadian whisky makers are bringing out new flavored products, and superpremium and high-proof expressions to try to spur consumer interest.

Profile: The Alabama Alcoholic Beverage Control Board

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Having just celebrated its 75th anniversary, the Alabama Alcoholic Beverage Control Board keeps improving with age.

Retail Service

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10 Ways To Improve Your business In Tough Times

Irish Spirits Express

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All aboard. The Irish spirits segment is following many different tracks. For years, the big story out of Ireland has been the double-digit increases in the whiskey category. That phenomenal growth shows no signs of slowing down, agree all the major players. That momentum has spurred many new developments, including a new major player, distillery expansions, tourism, additional expressions, packaging changes, re-launches, and even a new category of liquid.

Whiskey To Go-Go

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American straight whiskeys continue to move off store shelves even in rough economic times.

A Cordial Holiday Season

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Effective merchandising of cordials and liqueurs can provide a sales surge for the upcoming holiday season.

Cognac and Brandy: Icons of Luxury

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With the holiday selling season imminent, cognacs and brandies offer consumers prestige at an affordable price.

StateWays Fiscal Year in Review 2008

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An annual report providing an overview of sales volume, revenue and other data throughout the control states.

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