Strategies for Selling French Wine
Making consumers aware of the many good values among French wines is one of the keys to boosting sales.
Moscato Madness
The varietal's exponential growth in the U.S. market has proven to be more than just a fad. Today, the moscato category is a whopping 10 million cases strong and still growing. Indeed, it now represents just under 4% of varietal wine sales in the U.S. The trend has brands and marketers wondering, just what is driving this unprecedented boom?
Light, Mixable … and Innovating
Canadian whisky makers are bringing out new flavored products, and superpremium and high-proof expressions to try to spur consumer interest.
Profile: The Alabama Alcoholic Beverage Control Board
Having just celebrated its 75th anniversary, the Alabama Alcoholic Beverage Control Board keeps improving with age.
Irish Spirits Express
All aboard. The Irish spirits segment is following many different tracks. For years, the big story out of Ireland has been the double-digit increases in the whiskey category. That phenomenal growth shows no signs of slowing down, agree all the major players. That momentum has spurred many new developments, including a new major player, distillery expansions, tourism, additional expressions, packaging changes, re-launches, and even a new category of liquid.
Whiskey To Go-Go
American straight whiskeys continue to move off store shelves even in rough economic times.
A Cordial Holiday Season
Effective merchandising of cordials and liqueurs can provide a sales surge for the upcoming holiday season.
Cognac and Brandy: Icons of Luxury
With the holiday selling season imminent, cognacs and brandies offer consumers prestige at an affordable price.
StateWays Fiscal Year in Review 2008
An annual report providing an overview of sales volume, revenue and other data throughout the control states.