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Actor Bradley Cooper on the red carpet at the 2013 Film Independent Spirit Awards. Jameson Irish Whiskey was a premiere sponsor of the event, which took place in Santa Monica, CA, on Feb. 23.

On January 21, Heineken helped Toast the Inauguration in Washington DC as the exclusive beer sponsor of two of the evening's gala celebrations. At the Hip Hop Ball, President & CEO, Dolf van den Brink accepted the Community Catalyst Award on behalf of the company. The award is in recognition of the company's support of the Hip Hop culture and Hip Hop music. Rapper 2 Chainz, a fellow award winner that night, also posed for the photo.

Producer/entertainer Timbaland (left) and singer Flo Rida celebrate Timbaland's new brand LeSutra sparkling liqueur at Gulf Liquors in Miami. LeSutra was officially launched over Labor Day weekend at the Fontainebleau Miami Beach.

Actor Adrian Grenier (left), of "Entourage" fame, and Christie's Vice President Rachel Orkin-Ramey celebrate with whisky investor Mahesh Patel (right) following Patel's purchase of the 55-Year-Old Glenfiddich Janet Sheed Reserve for $94,000, breaking an auction record for a single malt Scotch. The event took place on Liberty Island in New York Harbor and also celebrated Glenfiddich's 125th Anniversary. All proceeds from the auction went to SHFT Initiatives, the charitable arm of SHFT, which was founded by Mr. Grenier to promote sustainability issues through the intersection of commerce, art & design, and communication.

Maroma Resort's Sommelier Alexandre Rioux Shows off a Bottle

Seth MacFarlane was among the stars in attendance at the Variety 3rd Annual Power of Comedy event, where Kilbeggan Irish Whiskey hosted a tasting station for VIP's and served up signature comedy cocktails like the Funny Guy Fizz and Last Laugh.

TY KU Premium Sake & Spirits in November held a tasting and pairing event in New York. Pictured from left, TY KU chief financial officer Cameron Courson, TY KU co-owner (and star of Bravo's Millionaire Matchmaker) Patti Stanger, and celebrity chef Josh Lyons.

On Tuesday, February 26, Chivas 18 and Pininfarina enthusiasts gathered at The Maserati dealership in Manhattan for the unveiling of the new limited edition Chivas 18 bottle "The Drop". Approximately 100 guests admired the display of Chivas 18 Pininfarina bottle editions alongside Pininfarina-designed cars as they enjoyed signature cocktails created for the event.

A surfer hangs 10 at Absolut Vodka's Stuga event on Aug. 20 in San Diego. The mobile tour is designed to educate, entertain and engage local bartenders and mixologists with the brand and its Swedish heritage.

Pabst Blue Ribbon makes a splash with its PBR Pirate Ship float at the Mermaid Parade, which was held June 22 at Coney Island in Brooklyn, NY.