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Interview: How Patrón Stays Small-Batch Despite Its Large Size

Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium and has become a giant of the top-shelf. Still, the company...

The Craft of Tequila: How Artisanal Techniques Have Lifted The Category

At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that...

Q&A: Master Distiller German Gonzalez Talks Aging Tequila in Scotch Barrels

The recent boom in craft alcohol and connoisseurship has given rise to creative production techniques, including in barrel-aging. Distilleries know that modern drinkers expand their palates beyond one single category. This has led to some interesting crossovers, like whiskey aged...

Corazon Tequila Packaging Updates

Corazon Tequila has announced new packaging. The new packaging puts the focus on quality and craftsmanship, the company says. After five years on the market, Corazon realized that its packaging did not reflect the heritage, authenticity,...

Patrón Tequila Mexican Heritage Collector’s Tin

In celebration of Patrón tequila’s Mexican heritage, the premium tequila brand has introduced a limited edition collector’s gift tin. Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired keepsake tin, which houses a 750ml bottle...

The Tequila Class of 2015

There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits in the country. As...

New 1800 Tequila Bottle Enclosures

1800 Tequila will be introducing new bottle closures in May, 2015. The new metalized caps on Silver, Coconut and Reposado, and dark wood cap on Añejo, deliver a sleeker, more modern look for the brand, according to the company. There are...

Hornitos Spiced Honey Tequila

Hornitos Tequila has introduced Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavor and a special spice blend. Hornitos Spiced Honey serves up a touch of floral honey, vanilla and...

Patrón Extra Añejo 7 Años

Patrón Spirits has unveiled Patrón Extra Añejo 7 Años, the oldest tequila the brand has ever produced. The story of this unplanned tequila – Patrón’s first-ever limited edition – begins more than seven years ago when just...

Diageo to Invest $400 Million in Tequila Don Julio

Diageo will invest approximately $400 million in the future of Tequila Don Julio. The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion of the company's acquisition last week of Tequila Don Julio. In addition to increasing...

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