Interview: How Patrón Stays Small-Batch Despite Its Large Size
Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium and...
The Craft of Tequila: How Artisanal Techniques Have Lifted The Category
At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at...
Q&A: Master Distiller German Gonzalez Talks Aging Tequila in Scotch Barrels
The recent boom in craft alcohol and connoisseurship has given rise to creative production techniques, including in barrel-aging.
Distilleries know that modern drinkers expand their palates beyond one single category....
Corazon Tequila Packaging Updates
Corazon Tequila has announced new packaging. The new packaging puts the focus on quality and craftsmanship, the company says.
After five years on the market, Corazon...
Patrón Tequila Mexican Heritage Collector’s Tin
In celebration of Patrón tequila’s Mexican heritage, the premium tequila brand has introduced a limited edition collector’s gift tin.
Contemporary Mexican artist Verónica Villarreal Sada...
The Tequila Class of 2015
There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it...
New 1800 Tequila Bottle Enclosures
1800 Tequila will be introducing new bottle closures in May, 2015.
The new metalized caps on Silver, Coconut and Reposado, and dark wood cap on Añejo, deliver a sleeker, more...
Hornitos Spiced Honey Tequila
Hornitos Tequila has introduced Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavor and a special spice blend.
Hornitos Spiced...
Patrón Extra Añejo 7 Años
Patrón Spirits has unveiled Patrón Extra Añejo 7 Años, the oldest tequila the brand has ever produced.
The story of this unplanned tequila – Patrón’s first-ever limited...
Diageo to Invest $400 Million in Tequila Don Julio
Diageo will invest approximately $400 million in the future of Tequila Don Julio.
The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion...
