Training a Scotch Sales Team
Although dwarfed by the relative size of the Bourbon and Canadian whisky markets, Scotch remains one of the standard bearers of the urban consumerism. Its cachet of uncompromised quality, breadth of expression and dynamic...
Flavor-Philes
An entity as large as the $5.8 billion vodka category in the U.S. is not monolithic, and it’s not surprising that it’s split like an iceberg into two divergent subcategories (regular and flavored), each...
Online Licensing and Training Programs
Keeping up with changing technology is a struggle for any industry. With numerous online resources, mobile applications and tablet computers at their disposal, many control states are looking to modernize their systems and streamline...
The Roundtable Weighs In
What does the future hold for the control states and the spirits they sell?
And what has transpired in the past year?
For insight into these questions, StateWays has once again turned to executives on...
A Culture of Collaboration
Collaboration creates opportunity. That’s the philosophy Stephen Larson has abided by during his five-year tenure as the Administrator of the Iowa Alcoholic Beverage Division (ABD). He’ll carry that same motto with him when he...
Strategic Store Layout
Ask yourself what attracts you to your favorite retail store? Is it the choice of products? The level of customer service? Or the functionality of the space? Today’s liquor stores often lack the store...
Retailer Wine Reviews: Rosé
StateWays’ sister publication Beverage Dynamics publishes a list of wine recommendations, called
Retailer Wine Selections, in every issue based upon written evaluations by its National Retailer Wine Panel.
Each review includes brief tasting notes,...
The Tequila Class of 2015
There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits in the country. As...
Going Straight
Originally much of vodka’s stellar rise was sparked by marketing that spotlighted status appeal and indefinable allure. Then came an influx of flavors to entice new consumers into the category. Today, that is changing:...
Off the Beaten Path
In 2011, acclaimed sommelier Rajat Parr, partner and proprietor of Domaine de la Côte and Sandhi in Santa Barbara’s Sta. Rita Hills, co-founded In Pursuit of Balance, a non-profit organization that puts the spotlight...
