A sampling of supplier merchandising for the coming months.


Carolans Irish Cream, Tullamore Dew and Irish Mist, a trio of brands with Irish heritage handled by Allied Domecq, are offering consumers a “Wee Bit ‘o Green” with $3, $7 and $15 rebates to help celebrate St. Patrick’s Day. In addition, Tullamore Dew is offering this “Get Real About Your Whiskey” case card for St. Patrick’s Day.

Australian wine brand Alice White, from Canandaigua Wine, is offering a spring promotion from March through May. Consumers will receive an “Outback Pak” featuring a 187 ml bottle Lil’ Joey Shiraz on-pack with the purchase of a 1.5 liter bottle of Alice White Chardonnay.

To help celebrate St. Patrick’s Day, Jameson Irish Whiskey, from Pernod Ricard USA, is featuring a “Dublin” floor display, inspired by the city’s famous bridges. The display hold three cases of Jameson and also includes a shelf talker that offers consumers a free CD with tracks from the latest Irish rock music.

To build in-store traffic for St. Patrick’s Day, Bushmills Irish Whiskey is offering retailers a castle floor display. The display also features a sweepstakes offer, where legal, in which consumers can win a one-week trip for four to Ireland.


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