HOLIDAY PROMOTIONS

Heaven Hill’s Hpnotiq is featuring a variety of POS materials for the holidays including a motion pole topper with an oversized bottle and a “For You” gift tag. In addition, there is a case card with a bottle of Hpnotiq pictured inside a blue and silver ornament.

Beefeater, from Allied Domecq, is offering a holiday package with two Beefeater-branded rocks glasses. Recipes for Beefeater cocktails are included on the box, such as Beefeater Tom Collins, Beefeater Hot Toddy and Beefeater Classic Gibson. Accompanying the value-added packaging is Beefeater “Bold Spirit” holiday-themed case cards and pole toppers.


Dewar’s, from Bacardi USA, is highlighting a holiday case card that prompts consumers to “Share the Spirit.” Cutouts of Dewar’s 12 and White Label are trimmed by colorful images of pinecones, holly and tree ornaments.

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Absolut Vodka has a full lineup of in-store POS this holiday season, using the theme “Absolut Frosted.” Besides this pole topper with an Absolut bottle-shaped gingerbread house, there are also mass end-aisle displays, case cards, shelf pockets with seasonal multibrand recipe brochures as well as gift boxes for Absolut and the five Absolut flavors.


Jim Beam Black, from Fortune Brands, is highlighting this gift set, among other holiday materials, which features a 6 oz. brushed stainless steel flask along with a 750 ml of Jim Beam Black.

Diageo’s Jose Cuervo has debuted a “Silver & Gold”-themed holiday POS campaign, featuring a variety of merchandising materials. For
example, bottle-neckers will offer consumers a discount on Jose Cuervo Especial or Clasico when purchased with Jose Cuervo Margarita Mix or with any juice or soda (where legal). In addition, Cuervo Holiday Gift Bags will be given out at off-premise accounts with the purchase of a Cuervo product. There is also a 3-D pole topper available for mid-size displays and a case card for smaller displays, both with the holiday tagline, “Add some ho-ho-Jose to your holidays.”


Chivas Regal, from Pernod Ricard USA, is offering this handsome gift set for the holidays. Along with a 750 ml of the Scotch comes two logoed rocks glasses. The brand also features several other holiday POS materials.



From snow globes to gift boxes to silver bows, Luna di Luna, from A.V. Imports, is unveiling festive new holiday in-store programs. One example is this oversized inflatable snow globe that holds three-dimensional blow-up replicas of all six Luna di Luna still blends standing with imitation snowflakes.



Southern Comfort, from Brown-Forman Beverages, is
featuring the brand’s traditional holiday “Comfort & Joy”-themed promotions. Available at select off-premise outlets are a collectible gift tin with bright blue, gold, and purple graphics and a hurricane glass gift pack; motion display featuring a larger-than-life bottle of Southern Comfort emerging from a gift-wrapped box; new case cards; Southern Eggnog shelf-talkers; and recipe gift tags that offer consumers drink recipes and three convenient gift tags.


McCormick Distilling Company is debuting McCormick’s Irish Eggnog, available in handsome gift packs featuring a 750 ml bottle and two cocktail glasses with an etched McCormick logo. The 30-proof, seasonal product is being distributed nationally during November and December.

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