HOLIDAY PROMOTIONS




Here’s a selection of some of the holiday-themed merchandising materials available to retailers.
Use them to create a festive store atmosphere to spur extra sales.

Absolut Vodka has a full lineup of in-store POS this holiday season, using the theme “Absolut Holiday Ornament.” There are also mass end-aisle displays, case cards, recipe brochures as well as gift boxes for Absolut and the five Absolut flavors.

Irish Mist Liqueur features two beautiful cordial glasses along with a 750 ml of the brand in this classic holiday gift set.

Bacardi USA is debuting several colorful holiday gift sets for its line of flavored rums, including this one for Bacardi Big Apple, which includes a 750 ml as well as two logoed cocktail glasses.

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Jack Daniel’s Tennessee Whiskey, from Brown-Forman Beverages, celebrates “Holiday Traditions, from Our Family to Yours,” with a lineup of gift packages and POS materials including this eye-catching case card cutout with a scene from Lynchburg, TN.

Stolichnaya is offering holiday gift boxes for all its flavors, featuring drink recipes for each on the back of the box. To encourage flavor sampling, a Stoli Rainbow Gift Pack will include one 750 ml bottle of Stolichnaya with four (one each) 50 ml bottles of Razberi, Vanil, Ohranj and Persik (Peach). Case cards will also highlight that Stoli tastes best when served chilled.

Baileys Original Irish Cream, from Diageo, is highlighting a holiday POS campaign that a case header, four-rack display and case display that incorporates the Baileys holiday tin, as well as this pole topper that tells customers to “Bring Baileys. Be invited again and again.” There are also gift tag neckers and bottle neckers with special Baileys holiday cocktail recipes such as the Baileys Fizz and Baileys Minty Mistletoe.

Starbucks Coffee Liqueur, from Fortune Brands, is launching this holiday gift set that includes a 750 ml of the brand along with a $5 gift card to any Starbucks outlet.


Jim Beam Black, from Fortune Brands, is offering this gift set, among other holiday materials, which features a flask/cigar holder along with a 750 ml of Jim Beam Black.

Cruzan Rum is featuring a lineup of silver gift packages for the holidays, as well as the tagline, “The holiday rum with an island attitude.” All four Cruzan flavors — Coconut, Mango, Pineapple or Raspberry — offer the holiday gift boxes.

Heaven Hill’s Hpnotiq is featuring a variety of POS materials for the holidays including this “Deq the Halls” case card with a bottle of Hpnotiq pictured inside a blue and silver ornament. There’s also a motion pole topper with an oversized bottle and a “For You” gift tag.

Carolans Irish Cream is featuring a lineup of in-store POS materials with the tagline, “The ‘Preferred’ Holiday Spirit,” highlighting the results of a taste test.


From McCormick Distilling comes Sgt. Peppermint for the holidays, a peppermint-flavored cream liqueur that is its own holiday package. The everyday candy cane swirl design is a natural for the holidays.

Drambuie is offering this unique gift set for the holidays, which includes a 750 ml of the classic liqueur as well as a companion thermos.

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