November/December 2004
FEATURES
STATEWAYS FISCAL YEAR IN REVIEW 2004
An annual report providing an overview of sales
volume, revenue and other data throughout the
control states.
By Richard Brandes
CONSOLIDATION BOLSTERS
INNOVATIVE SPIRITS
The industry’s biggest companies are bigger than
ever — but how have they really changed the
competitive landscape?
By Robert Keane
BRANDY’S DANDY
Sales of brandy and cognac benefit from their
contemporary cultural image as well as its
traditional appeal.
By Robert Plotkin
HOLIDAY PROMOTIONS
A selection of some holiday-themed merchandising
materials, available to retail outlets, which can be
used to create a festive store atmosphere.
COMING NEXT ISSUE
Profile: North Carolina Alcoholic Beverage
Control Commission
Irish Spirits
Canadian Whisky “3”>
Cover photography
by Dan Wagner
DEPARTMENTS
By The Way
Dateline
Products and Packaging
