Rumchata New Sizes

Rumchata is now available in 1.75-ml., 1-liter, 375-ml. and 50-ml. sizes. The cream liqueur has sold more than two million of its 750-ml. bottles since 2009, one million of which have shipped in the first six months of 2012. The brand uses five-times distilled Caribbean rum and Wisconsin dariy cream with a touch of cinnamon, vanilla, sugar and other flavors to create the liqueur. Rumchata won a Rising Star Growth Brand Award from The Beverage Information Group, this magazine’s parent company, in 2011 and 2012. The liqueur is available for an average retail price of $19.99.


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