Last night, Belvedere Vodka, member of the Moët Hennessy portfolio, supported amfAR, The Foundation of AIDS Research, for their 22nd annual Cinema Against AIDS Gala.
As part of its participation in the event, Belvedere released a limited edition Silver Saber, the first ever luminous laser-cut metallic bottle, according to the company.
Hosted at Hôtel du Cap-Eden-Roc, the amfAR Gala is among the more coveted tickets during the Cannes International Film Festival, according to the company. The black-tie affair typically includes a star studded guest list, an “unpredictable” live auction and a history of success in generating funds for lifesaving AIDS research.
The evening featured a fashion show curated by Carine Roitfeld, live performances by Grammy Award-winning rock band Imagine Dragons, multi-platinum selling singer, songwriter, actress, and philanthropist Mary J. Blige, and Grammy-nominated British pop sensation Charli XCX.
Charles Gibb, President of Belvedere Vodka, hosted friends of Belvedere at the dinner, including fashion photographer, Ellen von Unwerth, who photographed Belvedere’s “Know the Difference” advertising campaign earlier this year.
Supporting the amfAR Gala is an integral iteration of Belvedere Vodka’s corporate social responsibility, according to the company, and furthers Belvedere’s ongoing commitment in eliminating HIV/AIDS.
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Featured image: Zoe Kravitz and Jake-Gyllenhaal at the Cinema Against AIDS Gala.