Uncle Nearest Premium Whiskey has unveiled new packaging that contains whiskey 100% distilled, aged and bottled by the fast-growing brand.
The company also announced its 2022 slate of whiskeys. In addition to its current portfolio of core and distillery-exclusive releases, this year Nearest Green Distillery will roll out Uncle Nearest Rye, Uncle Nearest Single Barrel Rye and a new more widely available Uncle Nearest Single Barrel Whiskey.
“Since the inception of our brand, everything in our bottles was blended to perfection by our master blender, Victoria Eady Butler, but the whiskey was sourced,” says Fawn Weaver, founder and CEO. “Our own whiskey began fully maturing last year, and what we have in our bottles now is what we believe is the best whiskey we’ve ever released.”
“Some call Uncle Nearest a straight bourbon whiskey, some call us straight Tennessee Whiskey,” she adds. “We don’t care, as our whiskey meets the legal requirement of both distinctions. What we do care is that you call us super-premium whiskey, as that is what our namesake made, and it is what our team and partners have been working nonstop to make each and every day.”
The new packaging replaces the sketch of the property where Nearest originally distilled with the insignia of Nearest Green Distillery, which shows a dram of whiskey encased by a horseshoe, representing its “iron Tennessee roots,” the company says.
Victoria Eady Butler, fifth-generation Nearest Green descendant, also added a note and her signature to the front of every newly released bottle.
“Our first-generation Uncle Nearest bottles shared the history of my great-great-grandfather and his significance to the Tennessee whiskey coming out of the hills and hollows around Lynchburg,” says Butler. “Our new generation of bottles reflect the future of our brand and our Shelbyville distillery being what cements his legacy for my family and every future generation of whiskey lovers. This is 160 years in the making and damn it if we didn’t figure out how to perfect it! Nearest has always deserved this.”
The seven bottles in their 2022 whiskey slate will first release at the 323-acre Nearest Green Distillery in Shelbyville, TN, with 1884 Small Batch Whiskey debuting last weekend and cases beginning to ship into markets across the country today.
This follows news of the brand expanding its farm and distilling footprint last summer.