Breakthru Beverage Group has announced an expanded partnership with Charles Jacquin et Cie., Inc. that will see Breakthru Beverage Group distribute Jacquin’s full portfolio throughout the Florida market. Jacquin offers a full portfolio of spirits, liqueurs and ready-to-drink cocktails including brands like Pennsylvania Dutch, Bartenders Trading Co. RTDs, World Famous Rum and others.
“Both Breakthru and Jacquin’s are multi-generational family led businesses and we share many of the same values, so it’s no surprise our relationship, built on integrity and hard work, has blossomed,” said E. Lloyd Sobel, Chief Commercial Officer at Breakthru. “We have seen great success with this partnership in other markets and are excited to bring their full portfolio of products to consumers in the booming Florida market. With Jacquin’s and all our supplier partners, Breakthru is prepared to help take advantage of this immense opportunity, leveraging our best-in-class digital capabilities and expert associates to take their business to the next level.”
“Our goal is to continue building Jacquin’s legacy as a prominent premium spirits producer and striving to do so by leaning into innovation and aligning with best-in-class partners like Breakthru,” said John A. Cooper, Chief Executive Officer of Jacquin’s. “Partnering with Breakthru, a leading North American beverage distributor, has allowed Jacquin’s to enter new markets, like Florida, where we hope to better service our growing customer base.