Breakthru and Deutsch Family Renew Partnership

Breakthru Beverage Group and Deutsch Family Wine & Spirits have announced that they have signed an agreement on a new five-year partnership, continuing their collaboration to support Deutsch’s portfolio. The agreement maintains Breakthru’s current, long-term representation of Deutsch Family in the Pennsylvania, Delaware, Maryland, Montgomery County, MD, Virginia and Washington, D.C. markets.

“Breakthru has consistently delivered results that meet and exceed the commitments they’ve made,” said Peter Deutsch, CEO, Deutsch Family Wine & Spirits. “For these reasons and many more, including our shared values and histories as family-led businesses, extending our relationship with Breakthru was an easy decision. Breakthru continues to give us reasons to be confident in this partnership and we look forward to continued growth and success with them.” 

Deutsch Family Wine & Spirits’ portfolio includes the brands of Josh Cellars, [ yellow tail ], Layer Cake, Redemption Whiskey, Gray Whale Gin, and Cantera Negra Tequila among others.

“Deutsch Family continues to create world-class brands which are resonating with retailers and shoppers. We are excited to build on the strong track record of success we’ve experienced together,” said Tom Bené, Breakthru Beverage Group President and CEO.  


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