VABC Announces 74 Newly Launched SKUs

As summer begins, Virginia Alcoholic Beverage Control Authority (ABC) launches 74 new products into our stores across the Commonwealth.

New items are being imported from around the world including new rums from Mauritius, gin from Great Britain, New Zealand and Canada, tequila from Mexico and cocktails from France. In addition to those products, new types of whiskey, vodka, moonshine, cordials and bourbon from all across the United States are joining ABC’s shelves.

Among the 74 new items this quarter, 11 are Virginia-made products:

  • Courage & Conviction Double-Cask Reserve
  • Ironclad Straight Bourbon
  • Lost Whiskey Club High Rye Bourbon
  • Lost Whiskey Club High Wheat Straight Bourbon Barrel Proof
  • Deep Creek Reserve Straight Bourbon
  • Dr. Stoner’s Mango Mule
  • Dr. Stoner’s Ginger Whiskey Lemonade
  • Brady’s Prohibition Style Gin
  • Belmont Farms Kopper Kettle Bonded Rye
  • Royall Rye Whiskey
  • War Horn Virginia Rye Whiskey

This quarter’s Spirited Virginia magazine will feature a Virginia-made spirit on its cover, Courage & Conviction Double Cask-Reserve. This American single malt whiskey from Virginia Distillery Company in Lovingston, among others, is set to become an official, regulated label and will be a recognized whiskey category like scotch, rye and bourbon.

New products arrived in-store and online starting July 1. A full list of all the new products coming to Virginia ABC can be found in the quarterly Spirited Virginia magazine online, which can also be picked up for free in any of ABC’s 399 stores across the Commonwealth.

A complete list of products and where to buy them can be found at and in Virginia ABC’s online product catalog. Customers are encouraged to check ahead to make sure that new products are available at their local stores.

Per the Code of Virginia, ABC’s profits from in-store and online retail sales provide funding for designated state programs and services. For fiscal year 2022, ABC contributed a total of $622.8 million ($243.6 million from retail sales) to the commonwealth.


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