Pronghorn, a platform that’s rethinking the template for how to effectively diversify industries for any underrepresented group, has named New England Barrel Company (NEBCo) as the next seed investment in its spirits portfolio of black-owned brands.
NEBCo’s expressions — two core batched bourbons and a number of single barrel offerings — are bottled from whiskies sourced from U.S.-based distilleries.
“New England Barrel Company, at its foundation, is about building community through a shared interest in great whiskey,” says New England Barrel Company founder James Saunders. “Our mission each day is to craft and distribute outstanding batched and single barrel releases that are affordable and offer them to the public at reasonable prices.”
The investment in NEBCo is another step that Pronghorn has taken to achieve its goal of investing in 57 Black-owned spirits brands to generate $2.4 billion in economic value for the Black community by 2032. As a result of this work, there has been a steady increase in the percentage of Black executives in the spirits space, the company says, with more than 50 new Black employees in the industry.
“It’s extraordinary to see the ways in which the Pronghorn family continues to grow,” says CEO and Managing Director Jomaree Pinkard. “We are thrilled to be working with New England Barrel Company to further accelerate their business.
To purchase New England Barrel Company and other spirits from Pronghorn’s growing portfolio of Black-owned brands, visit shop.liquidapp.co/pronghorn.
