FYI

Premier Beverage Company to Distribute Hiro Sake in Florida

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Hiro Sake announced today the appointment of Premier Beverage Company as its new distribution partner in Florida. Since 2013, Hiro has been in the Florida market, but can now benefit from being in the portfolio of one of...

G.H. Mumm Becomes Official Champagne Sponsor of the Kentucky Derby

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G.H. Mumm announced today that they have become the Official Champagne Sponsor of the Kentucky Derby, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May...

Anthony Bourdain partners with The Balvenie

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Celebrity chef Anthony Bourdain has teamed up with The Balvenie, makers of handcrafted single malt Scotch whisky. Bourdain, known for his television shows as well as his books, and The Balvenie have formed a “multifaceted collaboration,”...

Barcardi announces first packaging redesign in more than a decade

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Celebrating its 153rd anniversary today, BACARDÍ rum announced the first packaging update in more than a decade to the world's top-selling rum. The new bottle design reflects the brand’s heritage and provenance. Influenced by Art...

NH Liquor Commission, Bacardi USA Team Up to Fight Hunger

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Customers at New Hampshire liquor and wine outlets can raise money for the state food bank during this and next month. The New Hampshire Liquor Commission (NHLC) is partnering with Bacardi USA and Horizon Beverages...

Van Gogh Imports Changes Name, Will Integrate With Sazerac Co.

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Effective immediately, Van Gogh Imports has taken the new name 375 Park Avenue Spirits. Moreover, the company is on track to become fully integrated within the Sazerac Company. “As 2015 unfolds, we will be adding a select number of...

PLCB Releases 2014 Sales Data

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The state's sales from the first half of FY14/15 totaled nearly $1 billion, and represented a 4.6 percent increase over 2013/14. The agency also announced that Dec. 31, 2014 now holds the state's one-day...

Collingwood 21 Year Old Rye named ‘Canadian Whisky of the Year’

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A jury of nine independent whisky experts named Collingwood 21 Year Old Rye the “Canadian Whisky of the Year” at the 5th annual Canadian Whisky Awards. The awards, held Thursday, Jan. 15th at the Victoria Whisky Festival in Victoria,...

Strongbow Rolls Out ‘Cider at its Bestest’ Program

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Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, shopper offers and brand engagement across social media...

M.S. Walker Brands Win at World Spirits Competition

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The winners include West Cork 10 Year Single Malt, St. Elder Natural Elderflower Liqueur, and Grand Macnish Black Edition. From the press release:   Geneva, Switzerland – December 15, 2014 Once again the finest beverage products in...

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