8 Agave-Based Cocktails For a Cool, Spicy Spring
With the weather warming up, here are 8 agave-based cocktails for your mixology-minded customers or staff who want a drink that can cool down while also spicing up the occasion.
Fennel 75
¾ oz. Tequila Don Julio Blanco
¾...
French Luxury Wines Look To Tap Into America’s Expanding Premium Market
Luxury is in.
Premium wines, a trend that took off in America in 2011, continue to gain steam. While bottles priced under $10 struggle for sales, those in the $15-to-$20 category are enjoying double-digit growth....
NABCA’s 79th Annual Conference Focuses on Collaboration
During NABCA’s 79th Annual Conference in Orlando, Florida, May 20-22, business sessions, seminars, and workshops will provide tools and techniques that concentrate on the theme “Collaboration Creates Opportunity.”
“I strongly believe that, if we engage...
The 2016 Wine Growth Brands Awards: Dominant Trends and Best-Selling Bottles
This year’s wine and spirit Growth Brands Awards winners sold nearly 130 million 9-liter cases in 2015, averaging almost 1 million cases per winner. The Beverage Information & Insights Group used the following criteria to select...
Ultimate Spirits Challenge Announces 2016 Results, Top-Scoring Spirits
The Ultimate Spirits Challenge (USC), a globally recognized standard for spirits competitions, has announced winners and full results for the just-completed 2016 Challenge.
Now in its seventh year, USC celebrates 40 Chairman’s Trophy winners, USC’s highest award...
3 Emerging Alcohol Trends in 2016
As a brand strategist at a food and beverage agency, I have an insatiable appetite for curiosity in culture and consumer behavior. I have to - it’s part of my job. But more importantly,...
How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks
The way that alcohol brands sponsor events is changing.
Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer campaigns (and products) that are authentic and sharable. Sponsorships...
DISCUS Offers Free ‘Alcohol and Moderation’ Brochure for Alcohol Awareness Month
The Distilled Spirits Council (DISCUS) is marking Alcohol Awareness Month by offering adult consumers a free brochure with information about alcohol consumption and the adult diet.
“Alcohol Awareness Month is a good time for adults to...
The NHLC and Jack Daniel’s Partner For ‘Live Free & Host Responsibly’ Program
The New Hampshire Liquor Commission and Jack Daniel’s Tennessee Whiskey have teamed up to promote responsible drinking. Their initiative is appropriately entitled "Live Free & Host Responsibly," a play on the state's motto.
This program will engage...
Luxco Announces Plans for Bardstown Distillery in Kentucky
Luxco announced today that the company has finalized plans to build a distillery near in Nelson County, Kentucky
Luxco has chosen to build the distillery on a 70-acre site (pictured above) off state highway KY-245...
