Viva Tequila!
Tequila remains one of the more dynamic spirits on store shelves, with a wide range of offerings, from value-priced to ultra- premium expressions.
2012 StateWays Holiday Merchandising
StateWays showcases the latest holiday gift packs, gift sets, shelf talkers, and other off-premise holiday promotions. Spirits brands are pairing their products with everything from glasses to ice trays to smaller bottles of new flavors this year. Check out some of the best here.
2012 Control States Fiscal Year in Review
The latest financial data from the control states for fiscal year 2012. Includes information about sales, store count, number of employees, contribution to state revenues, and other statistics.
Prosecco Makes Its Case
The star of the latest bubbly act in America may just be Prosecco, with its unassuming nature, modest price and perfect flavor profile (fresh fruit from the Charmat fermentation method, uncomplicated and instantly likeable) that is appealing on its own and adds so much to mixed drinks.
It can stand on its own, but is also used in a variety of mixed drinks.
Spicing Up Sales
Sometimes, a spirit category can seem to be heading in many different directions at once. That seems to be the case with rum today: white rum has been losing a bit of its massive attraction, though it's still responsible for more than half the rum business. Spiced rum sales are going through the roof, with new brands, line extensions and packaging signaling a lively interest among both consumers and suppliers. Flavored rums continue to be a source for innovation, and aged and superpremium rums are developing a fan base among the cocktail cognoscenti.
Liqueurs: Always in Season
A broad overview of what's available in the category, including the latest offerings and descriptions of each product's characteristics and usage.
2011 Growth Brand Winners
StateWays identifies the fastest-selling wine and spirits brands in the U.S.