Spotlight QA: Diageo North American Whiskey
I recently spoke to Yvonne Briese, Diageo’s VP of Marketing for North American Whisky (NAW). From Crown Royal to Piehole to Orphan Barrel, the company’s brands appeal to a wide variety of consumers and...
Cordial Volatility
Perhaps the most changeable of spirit categories, the U.S. cordial and liqueur market overall saw a fine year in 2013 (the last year for which complete figures are available), up by more than five...
Training a Scotch Sales Team
Although dwarfed by the relative size of the Bourbon and Canadian whisky markets, Scotch remains one of the standard bearers of the urban consumerism. Its cachet of uncompromised quality, breadth of expression and dynamic...
Flavor-Philes
An entity as large as the $5.8 billion vodka category in the U.S. is not monolithic, and it’s not surprising that it’s split like an iceberg into two divergent subcategories (regular and flavored), each...
Growth Brands 2015: Rising Spirits
The spirits industry is certainly in flux, as consumers move away from vodka toward whiskies and embrace flavored spirits in new categories. The cinnamon whisky, moonshine and premium Bourbon trends continue to mature, increasing...
Mezan Rums: Mezan XO, Jamaica 2000, Panama 2004
Niche Import Co. has announced the newest edition to their portfolio — Mezan Rum.
Mezan rums are unblended and originate from individual islands or countries in the Caribbean. These are vintage rums — discovered in the travels of Mezan's Cellar Master — and...
anCnoc Limited Edition Peaty Collection: Cutter Scotch Whisky
anCnoc (pronounced a-NOCK), a Highland Single Malt Scotch Whisky produced at the Knockdhu Distillery, announced the launch into the U.S. market of Cutter — the third expression in its Limited Edition Peaty Collection.
The new release follows...
New 1800 Tequila Bottle Enclosures
1800 Tequila will be introducing new bottle closures in May, 2015.
The new metalized caps on Silver, Coconut and Reposado, and dark wood cap on Añejo, deliver a sleeker, more modern look for the brand, according to the company.
There are...
SKYY Vodka Barcraft
SKYY Vodka has launched SKYY Barcraft, a line of cocktail-inspired vodkas that come in three flavors: Watermelon Fresca, Margarita Lime and White Sangria.
These 60-proof flavored vodkas deliver a quick, flavorful drink experience that takes the guesswork out...
Luxco Blood Oath Blended Kentucky Bourbon
St. Louis-based Luxco announced the launch of its limited release, ultra-premium bourbon series, Blood Oath.
This craft bourbon whiskey series will highlight a different variant, or "Pact," each year. The inaugural Pact, named Blood Oath Pact...
