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StateWays Newsletter – 10/16/12
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Many Moving Parts
Revamping a control state agency's computer systems is a complicated process.
Control States Executive Forum
Top control state executives discuss the latest developments within their...
New Sauza Expressions
Sauza Tequila has debuted three new expressions: Tres Generaciones Plata Organic Tequila and Tres Generaciones Reposado Organic Tequila; and Casa Sauza XA, Edition Limitada. The two organic versions are made from hand-picked blue agave plants. The Plata ($34.99 suggested retail) features a slightly herbal nose with citrus notes, sweet flavors of cooked agave, and a slightly bitter and spicy finish. The Reposado ($37.99 suggested retail) shows agave notes of the nose, with hints of wood and spice, while featuring rich, well-balanced flavors of agave and figs. The Casa Sauza XA, Edition Limitada is the brand's first extra anejo expression, and is available only as a limited edition. XA's taste is highlighted by its fresh agave flavor and wood notes. Available in individually numbered bottles, XA's suggested retail price is $150 for a 750-ml. bottle.
Spicing Up Sales
Sometimes, a spirit category can seem to be heading in many different directions at once. That seems to be the case with rum today: white rum has been losing a bit of its massive attraction, though it's still responsible for more than half the rum business. Spiced rum sales are going through the roof, with new brands, line extensions and packaging signaling a lively interest among both consumers and suppliers. Flavored rums continue to be a source for innovation, and aged and superpremium rums are developing a fan base among the cocktail cognoscenti.
Mariposa Agave Nectar
Mariposa Agave Nectar is a new liqueur from Heaven Hill Distilleries. The mixable liqueur is created from agave nectar combined with tequila and vodka, enhanced with hints of rose oil and gardenia.
NABCA Industry Steering Committee Roundtable
Members of the NABCA Industry Steering Committee offer insights into the important issues facing the beverage alcohol industry, its suppliers and the control states.
Tropical Tastes
As the summer continues to heat up, rum producers are slaking consumers' thirst with cool products and cooler programs.
2011 NABCA Industry Steering Committee Roundtable
Members of the NABCA Industry Steering Committee offer insight into the important issues facing the beverage alcohol industry, its suppliers and the control states.