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Jose Cuervo Reserva de la Familia Adds Platino, Reposado Tequilas

Reserva de la Familia, the super-premium tequila line from Jose Cuervo, has expanded in the U.S. with the additions of Reposado and Platino. Made at La Rojena, the oldest distillery in Latin America, this tequila...

Tequila Sales Are Rising on Drizly in 2020. Why?

The tequila boom has gained momentum during the pandemic. Sales continue to impress at retail and ecommerce platforms like Drizly — while celebrities including The Rock and Pitbull have gotten into the game. What’s going on? Reasons for this...

New Product: Siempre Tequila

Siempre Tequila is a growing brand looking for continued expansion. It's a 100% blue weber agave produced in Mexico’s tequila heartland of Jalisco, blending Lowland and Highland agaves. The distillery is in the Lowland town...

What’s Hot in Tequila and Mezcal in 2020

Tequila and mezcal remain red hot. Both spirits tap into numerous trends that should keep the categories very much on the minds of consumers in 2020. Recent growth has been impressive. In 2018, tequila sales...

7 Emerging Mezcals and Tequilas

The increasing popularity of craft tequila has helped fuel the mezcal movement. Below we look at seven mezcal/tequila brands on the rise. 1) Mezcal El Silencio Launched in 2014, this brand has grown thanks to a...

What is Craft Tequila in 2019?

What is craft tequila? Craft is a term tossed about by marketers, producers and consumers, but there are no laws regulating its use for beverage alcohol, and no real consensus as to what craft actually...

4 Quick Facts About Craft Tequila

Sales remain sunny for tequila. The category grew 5% last year in the U.S., with the big premium brands leading the charge. Luxury brands are also booming. U.S. consumers are thirsty for craft tequila, and...

Why Tequila Has a Bright Future

Tequila producers today have an enviable luxury problem: making sure there is enough of the classic Mexican spirit to go around. Maintaining a steady supply during a time of unprecedented growth has been an important...

What’s The Difference: Tequila, Mezcal, Bacanora, Raicilla, Sotol

A wide range of spirits can be distilled from agaves. Here's a quick rundown of that spectrum and a look at what defines each different category of agave spirits: Mezcal Mezcal is the over-arching category of Mexican spirits fermented and distilled from...

Why Aged Tequila Has Captured Consumers’ Attention

Until late in the 20th century, tequila was almost always crystal clear or pale gold, with the hue coming from brief aging or allowed additives. Those tequilas, generally mixtos rather than the 100 percent...

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