Pearl Vodka is refreshing its look and flavor profile for summer, introducing updated packaging and launching three new flavors.
The brand’s new contemporary look includes a new beveled glass inset bottle, a redesigned label, and an embossed metal closure, according to the company, as well as a new neck label which will more prominently feature the flavor of the product.
The brand is also introducing three new flavors — Lime Basil, Strawberry Basil and Vanilla Bean — made with natural flavors.
Strawberry Basil is a refreshing mix of ripe strawberries with a subtle note of garden-fresh basil. It is ideally served with lemonade, club soda and a splash of fresh lime.
Lime Basil brings together the zest of a lime and the aroma of fresh basil. Try it over ice with lemon-lime soda, grapefruit juice and a splash of sweet and sour mix.
Vanilla Bean combines smooth vanilla bean flavors found in ice cream with hints of butterscotch and chocolate. Mixes well with coffee, cream, ginger beer and cola.
The newly-released flavors will be a part of Pearl’s reinvented Party Packs: a 12-pack sampler of the brand’s most popular flavors as well as Pearl Black, the company says.
The brand’s redesigned website, PearlVodka.com, has new recipes and a product locator to help consumers find the brand in their local area. In addition, consumers will be able to purchase more Pearl Vodka branded items, such as lip balm, tank tops and shirts, from the website.
In addition, fans will be able to enter a sweepstakes, via text message, Facebook or mail, to win a bar cart prize pack, which also includes a bar accessory set, Pearl copper mugs and infusion jar, and a Visa gift card and recipe book this summer. Consumers will also see point of sale displays, in a clamshell design, to encourage new flavor experimentation.