Ultimate Spirits Challenge Announces 2015 Award Winners
Ultimate Spirits Challenge, a global standard for spirits competitions, announced today the winners and full results for the 2015 Challenge.
Now in its sixth year, Ultimate Spirits Challenge celebrates 33 Chairman Trophy winners, the highest award, along...
Sky Ranch Foundation Awards Grants to Support At-risk Youths
Sky Ranch Foundation and Sky Ranch for Boys recently awarded a $25,000 grant to support Pacific Lodge Youth Services, and another $40,000 to Boys’ and Girls’ Towns of Italy. Both organizations share Sky Ranch Foundation's objective to help...
Diageo Will Provide Nutrition and Alcohol Content Info Per Serving
Diageo has announced a global commitment to provide consumers with alcohol content and nutrition information per typical serve.
This is a first for any alcohol company, according to a press release.
The intention is to provide this info through...
UV Vodka Launches #HOUSEofUV Campaign
Phillips Distilling Company has launched #HOUSEofUV, a multifaceted campaign intended to give UV Vodka a voice and place to engage with its core consumer, the Legal Drinking Age (LDA) millennial.
The campaign is designed to align with the LDA millennial’s lifestyle. It...
Powdered Alcohol Legalized by Federal Government
The company that makes Palcohol — powered, flavored alcohol — received federal approval yesterday to sell their product.
The decision is a significant step forward for Palcohol, which has been authorized, and then later denied approval, last...
The Real Competitive Advantage is Knowing Your Players
There are two things I’m really passionate about:
1) Helping people reach their potential
2) The Chicago CUBS!
Recently, I was reading a story about how the Chicago Cub’s legendary President Theo Epstein has shifted the way...
Sustainability Upgrades Recycle Waste at Bombay Sapphire Distillery
'Waste not, want not.'
Or so goes the mindset at the newly renovated distillery for Bacardi-owned Bombay Sapphire gin, which runs on sustainability.
Laverstoke Mill, in the England countryside, produces slightly less than a ton of spent botanicals from one day's...
Distilled Spirits Council CEO Will Step Down at Year’s End
After nearly 16 years of service to the Distilled Spirits Council of the United States (DISCUS), CEO Dr. Peter H. Cressy announced his desire to step down at the end of 2015.
Cressy, 73, shared his...
Diageo to Invest $400 Million in Tequila Don Julio
Diageo will invest approximately $400 million in the future of Tequila Don Julio.
The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion of the company's acquisition last week of Tequila Don Julio.
In addition to increasing...
Jägermeister Unveils Campaign Celebrating the Brand’s Heritage
Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign.
The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jägermeister’s heritage, 56 premium ingredients sourced from all over...
