Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association’s release:
Senior representatives of the Scotch Whisky Association (SWA) are visiting Mexico next week (4-7 June) to promote the industry and to sign an agreement with the regulatory body for Tequila.
Mexico is a rapidly growing market for Scotch Whisky, with exports increasing 20% last year to reach