Diageo Announces Golden Bar Award Winners

The eleventh annual Golden Bar Awards were presented last week, recognizing Diageo’s distribution and brokerage partners for their sales, marketing and promotion strategies. From the press release:




NORWALK, Conn., September 11, 2014 – Diageo, the world’s leading premium drinks business, honored spirits, wine and beer distributors at the Eleventh Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies across the country. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking.


Larry Schwartz, President Diageo North America said, “Diageo works with the best distributors in the business, and the Golden Bars are a way for us to recognize the outstanding performance and hard work that helps to drive the business forward.”


The Golden Bar Awards, held at multiple locations across the United States, celebrate distributors and brokers for their excellence in the marketplace and the important role they play in their communities.  The gold awards recognize distributors and brokers for performance across Smirnoff, Johnnie Walker, Baileys,  Captain Morgan, Tanqueray, Crown Royal, Ketel One, Cîroc, Sterling Vineyards, Beaulieau Vineyard, Chalone Vineyard, Acacia Vineyard, Rosenblum Cellars, Guinness, Smithwick’s, Red Stripe and PABs.  Gold awards are also given for innovation, consistency and quality.  The two platinum awards are given for advancing responsible drinking.  The grand prizes go to the distributors of the year.


In total 32 statuettes, 30 made of 24 carat gold, and two made of platinum, were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar(r), presented by the Academy of Motion Picture Arts and Sciences.


 


Below are the categories and winners for the 2014 Golden Bar Awards.


 


DISTRIBUTOR OF THE YEAR AWARDS


Distributor of the Year – Spirits                                                   Southern Wine and Spirits of Indiana                     


Distributor of the Year – Wine                                                     Ben Arnold Beverage Company of South Carolina


Distributor of the Year – Beer                                                      Glazer’s of San Antonio


 


NATIONAL AWARDS


Multicultural Excellence – Spirits                                             Glazer’s of Texas


Three Year Consistency – Spirits and Wine                            Coastal Wine and Spirits of Indiana


Three Year Consistency – DGUSA                                             Glazer’s Distributors in McAllen


 


SPIRITS AWARDS


Spirits Excellence – Smirnoff                                                        United Liquors, A Division of Martignetti Companies of Massachusetts                 


Spirits Excellence – Johnnie Walker                                          Washington Wholesale


Spirits Excellence – Baileys                                                            Horizon Wine and Spirits of Tennessee


Spirits Excellence – Captain Morgan                                         Coastal Wine and Spirits of Florida           


Spirits Excellence – Tanqueray                                                    Pacific Wine and Spirits of California


Spirits Excellence – Crown Royal                                                Coastal Wine and Spirits of Indiana


Spirits Excellence – Ketel One                                                     Johnson Brothers of Minnesota


Spirits Excellence – Cîroc                                                             Southern Wine and Spirits of Nevada


Spirits Excellence – Reserve Brands                                          Pacific Wine and Spirits of California


 


WINE AWARDS


Wines Excellence – Sterling Vineyards                                     Alliance Beverage Company of Arizona


Wines Excellence – Beaulieu Vineyard                                    Ben Arnold Beverage Company of South Carolina


Wines Excellence – Chalone Vineyard                                     United Liquors, A Division of Martignetti Companies of Massachusetts


Wines Excellence – Acacia Vineyard                                         Pacific Wine and Spirits of California


Wines Excellence – Rosenblum Cellars                                    Alliance Beverage Company of Arizona


 


BROKER OF THE YEAR


Broker of the Year – Spirits                                                          North American Spirits and Wine Brokerage of New Hampshire


Broker of the Year – Wines                                                          North American Spirits and Wine Brokerage of New Hampshire


 


BEER AWARDS


Beer Excellence – Guinness                                                         Houston Distributing Company


Beer Excellence – Smithwick’s                                                    Wirtz Beverage Nevada


Beer Excellence – Red Stripe                                                       I.H. Caffey Distributing Company


Beer Excellence – PABs                                                                  Admiral Beverage Corporation


Quality Cup                                                                                     Wirtz Beverage Nevada


 


INNOVATION


Innovation Launch – Spirits                                                         Coastal Wine and Spirits of Florida


Innovation Launch – Wine                                                            Pacific Wine and Spirits of California


Innovation Launch – Beer & PABs                                              Monarch Beverage Company


 


SOCIAL RESPONSIBILITY


Advancing Responsible Drinking – Wine & Spirits                Coastal Wine and Spirits of Kentucky


Advancing Responsible Drinking in Control States –           North American Spirits and Wine Brokerage of Wine and Spirits Michigan

Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here