Sarah Jessica Parker’s Wine Will Hit Shelves in September

Actor and designer Sarah Jessica Parker announced today via Instagram that her new sauvignon blanc wine, in partnership with the New Zealand-based Invivo & Co, will hit stores this fall on Sept. 18, 2019.

Made with grapes from Marlborough, “Invivo X, Sarah Jessica Parker Sauvignon Blanc” has a suggested retail price between $18-$20, and will be immediately available across the U.S. via exclusive national importer Taub Family Selections.

“While I’m new to winemaking, the Invivo fellows generously taught, showed and shared as much of the art and science of their business and hopefully I have absorbed some of their Kiwi confidence,” says Parker. “I’m so looking forward to releasing my Invivo X, Sarah Jessica Parker Sauvignon Blanc in September and sharing our wine with the world!”

The new Invivo X, Sarah Jessica Parker Sauvignon Blanc is described by Invivo’s co-founder and winemaker Rob Cameron as, “Lifted notes of grapefruit, honeysuckle flower, passionfruit and citrus zest. The palate is expansive and leads with a wall of sweet-scented fruits and a soft, but balanced acid spine.”

Parker participated in a blending session in creating the wine, while the X and the comma directly after it in the name are an intentional and personal touch, referencing her signature email and Instagram post signoff: “X, SJ.” Parker also hand-painted the X on the original label and found the teal paint to match the exact shade of one of her favorite satin shoe colorways, “Hamilton”, from her SJP Collection label.

“Dynamic launch plans are now underway, and Sarah Jessica Parker will be actively involved in marketing the brand and engaging her many fans,” says Marc D. Taub, President & CEO of Taub Family Companies.

A rosé from the South of France will also join to the Sarah Jessica Parker collection of wines with Invivo in spring of 2020, and will be a new vintage 2019 blend from the grapes harvested this September.

This celebrity partnership is not unchartered territory for the growing New Zealand wine brand, as Invivo & Co has also launched a successful wine brand with the UK talk show host Graham Norton. His brand debuted in 2014 selling 12,000 bottles in the first year and now today sells 3.5 million bottles globally. They have also recently extended his brand with the launch of Graham’s new pink gin earlier this year.


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