New Campaign to Help Parents Talk about Alcohol
The Alcohol Talk, sponsored by Pernod Ricard USA, helps parents talk to their teens about drinking. The campaign includes text and video content available at www.thealcoholtalk.com.
Flight Song Wine
Brancott Estate, owned and imported into the U.S. by Pernod Ricard, has launched a new lighter wine range, produced with 20% fewer calories and containing only 9% alcohol by volume: Brancott Estate Flight Song.
Cafe de Paris
Pernod Ricard USA has introduced a new line of sparkling wines, Café de Paris. Established in 1967, the number-one French sparkling wine is made in Saint-Andre de Cubzac, in Bordeaux.
Chivas 18 Wins Trophy at IWSC
The Pernod Ricard Scotch whisky won the Blended Scotch Whisky trophy at the International Wine and Spirit Competition.
Pernod Increases Stake in Avion
Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion.
Pernod Ricard Announces Passing of Patrick Ricard
The son of the company's founder passed away on Friday. He was born in 1945. Details regarding his funeral and an upcoming tribute to him will be forthcoming from the company.
Pernod Ricard Expands Responsible Consumption Program
The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application.
Pernod Ricard Responsib’ALL Day
Pernod Ricard USA employees gather on May 22 in New York City for the company's Responsib'ALL day, a global mobilization for the company to promote responsible drinking.
77th Annual NABCA Conference Roundup
The National Alcohol Beverage Control Association used the forum of its 77th National Conference, held at the Marriott Marco Island Resort, in Marco Island, FL, to emphasize the importance of both protecting and serving the communities within their control jurisdictions.
Social Responsibility in the Control States
Throughout the control states, creating innovative beverage alcohol responsibility campaigns is a key part of serving the public.
