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Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30.

Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs.

John Eason, chief operating officer/executive vice president of Serrallés USA, shares what the distillery has in store as it approaches its 150th anniversary next year.

StateWays identifies the fastest-selling wines and spirits in the U.S.

The vodka brand's first and only state-inspired flavor has notes of fresh cucumber and a spicy character inspired by the flavors of Southwestern cuisine.

The Distilled Spirits Council of the U.S. provides its annual overview of the spirits business in the U.S.

Actress Mila Kunis is joining the Jim Beam family as a global partner/spokesperson to play a leading role in the Bourbon maker's new Make History multimedia brand campaign.

Drinks giant and Sean Combs jointly acquire superpremium tequila DeLeon.

Brown-Forman's Casa Herradura has launched Coleccion de la Casa, Reserva 2013-Cognac Cask Finish Reposado, a small-batch tequila crafted by its master distiller Maria Teresa Lara.The Cognac Cask Finish Reposado is available at a suggested retail price of $89.99 for a 750-ml. bottle.

Particularly during the holiday selling season, superpremium spirits are drivers are overall profits. Here's a short guide on how to increase those sales.