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How Advances in Store Security Can Benefit Your Business

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One of the biggest issues facing beverage retailers, especially those in the small-to-mid size range, is shoplifting. This includes both internal and external theft. While this challenge isn’t new, it also doesn’t appear to be...

Interview: The State of Premium Vodka, With elit’s Brent Lamberti

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Reports of vodka’s demise are greatly exaggerated. Yes, the white spirit has lost some ground during the rise of brown spirits and craft cocktails. For a time there it seemed like modern drink recipes...

Wine Tasting: A Journey Through South Africa’s Diversity and History With Simonsig

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The international wines we drink typically reflect the cuisine of our area. With so many French, Italian and Spanish restaurants in America, it’s no wonder these countries also provide so much of our foreign...

The 12 Most Interesting Products at WSWA 2016

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From hemp-infused vodka to whiskey finished with Honey Locust, there were ample interesting products at the 2016 Wines & Spirits Wholesalers of America Conference (WSWA). The annual conference is opportunity for producers and importers to show...

The 2016 Spirits Growth Brands Awards: Top-Sellers and Market Trends

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This year’s wine and spirit Growth Brands Awards winners sold nearly 130 million 9-liter cases in 2015, averaging almost 1 million cases per winner. The Beverage Information & Insights Group used the following criteria to select...

French Luxury Wines Look To Tap Into America’s Expanding Premium Market

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Luxury is in. Premium wines, a trend that took off in America in 2011, continue to gain steam. While bottles priced under $10 struggle for sales, those in the $15-to-$20 category are enjoying double-digit growth....

The 2016 Wine Growth Brands Awards: Dominant Trends and Best-Selling Bottles

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This year’s wine and spirit Growth Brands Awards winners sold nearly 130 million 9-liter cases in 2015, averaging almost 1 million cases per winner. The Beverage Information & Insights Group used the following criteria to select...

Interview: Miljenko “Mike” Grgich, The King of Chardonnay

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Note: This interview is from our sister publication, Cheers Magazine. Croatian-born winemaker Miljenko “Mike” Grgich first gained international recognition at the celebrated 1976 Paris Tasting, a.k.a the Judgement of Paris. At the now-historic blind tasting, a...

3 Emerging Alcohol Trends in 2016

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As a brand strategist at a food and beverage agency, I have an insatiable appetite for curiosity in culture and consumer behavior. I have to - it’s part of my job. But more importantly,...

How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks

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The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer campaigns (and products) that are authentic and sharable. Sponsorships...

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