J.P. Wiser’s Sponsors ESPN Fantasy Football
The whisky brand is tying its sponsorship to a new marketing campaign, "Make the Wiser Call," which will include TV and online ads throughout the fall.
New Tasting Room for Madrigal Winery
The Napa Valley company recently opened a new tasting room in Sausalito, which will be open seven days a week.
Crowdsourced Wine from Columbia Crest
Washington-based Columbia Crest is asking internet users to help the company create a crowdsourced Cabernet Sauvignon. Over 18 months, interested participants can visit www.crowdsourcedcabernet to help make decisions in the winemaking process.
New President for Clos Du Val Winery
Steve Tamburelli will serve as the new president of the winery located in Napa Valley.
Tanduay Asian Rum’s First Anniversary in the U.S. Market
The rum brand began U.S. sales in July 2013 and expects volume to grow 267 percent through next year through increased sales and market expansion.
Hudson Whiskey’s New Brand Ambassador
William Grant & Son's Hudson Whiskey brand held a contest earlier this year as part of a search for a new brand ambassador. Han Shan was selected as the winner, and he's now regularly posting updates on the brand's website about his first months on the job.
Davos Brands Created to Distribute TY KU, Other Spirits
The company was formed by former Svedka CEO Guillaume Cuvelier and the founders of TY KU Sake.
Pernod Increases Stake in Avion
Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion.
Hometown Spirits: Tracking Consumption Preferences by Metro Area
Ever wonder what your region's top-selling spirits are? The Beverage Information & Insight Group did too, so they used data from the 2013 Liquor Handbook and results from recent Shelftrac studies to find out.
New Headquarters for Ultimate Beverage Challenge
The UBC's new 2500 square foot space was designed to provide evaluation space for wines and spirits in the organization's Ultimate Spirits Challenge and Ultimate Wine Challenge.
