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Patrón Tequila Mexican Heritage Collector’s Tin
In celebration of Patrón tequila’s Mexican heritage, the premium tequila brand has introduced a limited edition collector’s gift tin.
Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired keepsake tin, which houses a 750ml bottle...
Corazon Tequila Expresiones del Corazon
Corazon Tequila has again aged stand-alone Blanco tequila in barrels that once held Old Rip Van Winkle and Buffalo Trace whiskey. The result is a limited, high-end collection of tequilas; Expresiones del Corazon
This is the second...
Hornitos Tequila and the Chicago Cubs Become Teammates
Play ball. Drink tequila.
Hornitos Tequila has announced a new partnership with the Chicago Cubs, becoming the team's official tequila.
This includes the naming rights of the recently launched left field group space, now known as the Hornitos Hacienda.
Formerly the Left...
1800 Tequila Keith Haring Essential Artists Series
1800 Tequila has selected the late Keith Haring to be the newest artist to adorn the seventh Essential Artists series limited-edition bottles.
Known worldwide for his unique, bold style mixed with social activism, Haring will have six of his original...
El Jimador Tequila Matches Fans Against Tim Howard for $1M
Think you can score a goal on Tim Howard?
el Jimador tequila and Howard, the U.S. National and Everton goalkeeper, have together launched a program entitled “Your Shot at $1 Million." Targeting soccer fans and consumers 21+ nationwide, the promotion...
Sauza Cucumber Chili Tequila
Sauza Tequila is unveiling its first flavored tequila innovation, Sauza Cucumber Chili Tequila. it combines Sauza Silver Tequila combines with a natural cucumber flavor and a chili twist for a premium, slightly spicy tequila, the company...
Sauza Tequila Redesigned Bottle
Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015.
The refreshed brand highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence...
El Mayor Tequila Barrel Select Program
El Mayor Tequila has announced its Barrel Select Program, in which customers can handpick their barrel of premium tequila to be bottled.
Participants of the program sample three slightly different varieties of their chosen variant of El Mayor...
The Tequila Class of 2015
There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits in the country. As...
Spotlight QA: Avion Tequila
I recently spoke with Ken Austin, the founder of Tequila Avión, who created the brand after seeing what he called an opportunity in the super-premium tequila market. Austin’s spirit-industry career highlights include time at...