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There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits in the country. As...

I recently spoke with Ken Austin, the founder of Tequila Avión, who created the brand after seeing what he called an opportunity in the super-premium tequila market. Austin’s spirit-industry career highlights include time at...

Santera Tequila has announced the release of three tequilas: Reposado, Añejo and Blanco. Santera Tequila is distilled and bottled by Destilladora del Valle de Tequila Casa Maestri in Tequila, Jalisco. Master Distiller Sebastian Melendrez individually selects optimal...

1800 Tequila will be introducing new bottle closures in May, 2015. The new metalized caps on Silver, Coconut and Reposado, and dark wood cap on Añejo, deliver a sleeker, more modern look for the brand, according to the company. There are...

1800 Tequila has announced the next stage of its “Enough Said” campaign. The video series “Enough Said Episodes” will feature Ray Liotta and Michael K. Williams reminiscing on personal stories of struggle, toughness and triumph. "Through separate narratives, each man expands on the values inherent to the 1800 drinker,"...

Hornitos Tequila has introduced Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavor and a special spice blend. Hornitos Spiced Honey serves up a touch of floral honey, vanilla and...

Diageo will invest approximately $400 million in the future of Tequila Don Julio. The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion of the company's acquisition last week of Tequila Don Julio. In addition to increasing...

Lovers of ultra-premium tequila recently enjoyed rare blends in Mexico while raising money for the country's artisans. Rosewood Mayakoba, a Riviera Maya resort, offered guests the first opportunity, from Feb. 12-14, to taste the latest blend from Tequila Clase...

On Thursday, Feb. 19, Casamigos Tequila was the title sponsor of Casamigos Tequila Presents Tacos After Dark with chef Aaron Sanchez. The event took place as part of South Beach Food and Wine Festival and...

Maestro Dobel Tequila has announced three newly released expressions: Maestro Dobel Silver Tequila, Maestro Dobel Reposado Tequila and Maestro Dobel Añejo Tequila. Each expression utilizes single-estate blends, produced in small batches for character, and then...